BOISE STATE RADIO STRATEGIC GOALS – 2005-2010
(adopted December 9, 2004)
ACTION PLAN
1. Bring all of
the Boise State Radio staff in Boise together in a
permanent,
adequate facility, planned to
meet the needs of the station for several years
to come, but maintain a
presence in the Statehouse for news.
(a)
Tactics
(i)
Appoint
a planning team to assess feasibility
By chair of Community Advisory Board (CAB) with consent of CAB
By 4/05
(ii)
Prepare
a feasibility report
By planning team
By 9/05
(iii) Determine
authority for facility and sources of funding
By planning team
By 9/06
(iv)
Locate
a facility or site for construction
By planning team
By 9/07
(v)
Orchestrate move into new facility
By staff
By 6/1/10
(b)
Monitoring and Evaluating Progress
(i)
Planning team reports to CAB chair monthly
(ii) CAB
chair meets with general manager quarterly to
evaluate
progress
(iii) CAB
chair reports to CAB at each semi-annual meeting
2. Adopt a team approach to management of Boise
State Radio.
(a)
Tactics
(i) Re-establish
an annual retreat by all employees to identify
ways of improving the service Boise State Radio delivers to the
public.
By general manager
By 1/1/05
(ii)
Encourage more social interaction between CAB
members and
staff
By CAB chair and general manager
ASAP
(iii) Find
creative ways to demonstrate employee
appreciation
By CAB chair and CAB
By 1/1/05
(iv) Develop up-to-date job descriptions for all employees
By general manager with assistance of employees
By 3/1/05
(b)
Monitoring and evaluating progress
(i) General manager reports to CAB chair quarterly
(ii) CAB
chair reports to CAB at each semi-annual meeting
3.
Increase
the public and private funding of Boise State Radio
to meet the
needs
of the station.
(a)
Tactics
(i)
Maintain current level of state funding
By staff and CAB
Currently
(ii)
Increase membership revenue from outside Boise by
50%
By on-air fundraising directed to those areas
Immediately
(iii) Recruit
CAB members who can substantially participate and
impact private solicitation of donations
By nominating committee
Immediately
(iv) Increase
advertising about Boise State Radio in other media
by
staff
Immediately
(v) Hire
a grant writer
By general manager
By 6/06
(b)
Monitoring and evaluating progress
(i)
Staff
reports to planning and priorities committee and
CAB
annually
(ii) Nominating committee reports to CAB annually
4.
Double Boise State Radio's listening audience.
(a)
Tactics
(i)
Reevaluate programming
By program director
As often as possible
(ii) Build partnerships with public service
organizations
By staff and CAB members
ASAP
(iii) Develop
a specialty in a single area of the news
nationally
By staff
By 1/06
(iv) Place new
emphasis on news gathering
By news staff
ASAP
(vi) Increase
marketing and promotional activities
By staff
ASAP
(b)
Monitoring and evaluating progress
(i) Staff
reports to planning and priorities committee each
quarter
(ii) Staff
reports to CAB at each semi-annual meeting
5. Add new technologies, including
digital radio, to Boise State Radio as soon
as possible.
(a)
Tactics
(i) Equip
all "main" stations (not translators) with digital
(HD)
signals
By staff
ASAP
(ii) Increase budget for maintenance as required to maintain
the station's equipment adequately
By general manager
For FY 2005
(iii) Increase
budget for professional development to allow staff
more technology training
By general manager
For FY 2007
(b)
Monitoring and evaluating progress
(i) Staff
reports to planning and priorities committee
quarterly
(ii) Staff reports
to CAB annually.
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